With recent changes in the healthcare environment, hospitals and physicians are looking beyond the main hospital campus for opportunities to provide convenient services to patients and reach out to new markets. Many of these outpatient facilities are the result of partnerships between hospitals and phsyicians and specialized healthcare developers such as HSA PrimeCare. Outpatient facilities can take many different forms, however there are some key elements to successful facilities.

One important factor for a successful off-campus development is to clearly define the objectives and goals of the project at an early stage. Is the objective to bring more convenient services to established market areas or reach out to new markets? What are the key services planned for the new facilities, and who will provide those services - hospital, physician or JV? What are the key traffic generators to the new facility (primary care, wellness/fitness facility, surgery center, etc.)? How would the new facility fit within the overall service platform for the sponsoring hospital or physician group? Where are competitive facilities located in the targeted market area and what are the potential competitive advantages of a new facility? A targeted marketing and leasing program can be another key element for a successful multi-tenant ambulatory development. Leasing may be less important for specialized single tenant facilities such as a cancer center, however if the facility is built as a larger multi-tenant building a strong leasing program is key. The marketing and leasing program should be built around the goals and objectives of the particular facility. Important elements such as building amenities, supporting or complimentary healthcare services in the building and physican ownership should be factored into the leasing program. Targeted leasing prospects should be contacted early in the process to help facilitate efficient building design. HSA PrimeCare offers a full range of development services and can partner with hospitals and physicians in locating, developing, leasing and managing healthcare facilities. HSA takes a process driven approach to development that defines objectives and focuses resources for a result that meets or exceeds expectations.